By uberuser, 5 March, 2024

To watch collectors, their purchases often enough have an emotional link. A timepiece is not just a timepiece, after all. Each happens to have a sentimental meaning that probably makes it all the more valuable.

Amadeus seems to understand this. As a watchmaker, it looks to not just sell horological creations, but an experience that anyone would be able to cherish. This very idea drives its branding.