By uberuser, 5 March, 2024

Remember how smartwatches were supposed to be the next big thing? About that...

The market intelligence firm IDC reported on Monday that smartwatch shipments are down 51.6 percent year-over-year for the third quarter of 2016. This is bad news for all smartwatch vendors (except maybe Garmin), but it’s especially bad for Apple, which saw shipments drop 71.6 percent, according to the IDC report


By uberuser, 5 March, 2024

To watch collectors, their purchases often enough have an emotional link. A timepiece is not just a timepiece, after all. Each happens to have a sentimental meaning that probably makes it all the more valuable.

Amadeus seems to understand this. As a watchmaker, it looks to not just sell horological creations, but an experience that anyone would be able to cherish. This very idea drives its branding.